Cherie, 24 is a Pharmaceutical Technologist in a small chain pharmacy in Kisumu. They serve the middle classes. We ran an co-creation session with her at the pharmacy and spent some time behind the counter observing how the pharmacy runs.
She trained at college and interned for 2 years before starting this job. She lives nearby with her sister, her husband, her niece and her 10 month old boy. In her spare time she likes travelling.
We spent a couple of hours in the pharmacy she works in where we discussed healthcare in general and observed the operations of the pharmacy.
“You do find antibiotics are misused. Patients want to treat a minor infection with strong antibiotics. It’s like using a pistol to kill an ant.”
“I refuse a lot of times because I’m here to help, not just make money. But If patients are stubborn and they won’t take my advice, I might just give them what they want.”
“This is relevant to our business. 20 out of 30 customers per day are loyal to us. This would help me keep track of my patients, and I would offer them discounts and offers”