We just wrapped up week 3 of our discovery phase. It was action packed with preparations for our trips to Kenya and India next week, inspiring new expert interviews and of course design of early concepts and provocations. Check out some highlights from this week.
This week we spoke to:
If you want to be successful with this intervention, you need to consider what the benefit for your prescribers is. What in it for them? How will this put them ahead of the pharmacy across the street?
Ahead of our fieldwork in Kenya and India, we wanted to create early concepts that would help us explore needs, motivations and aspirations of healthcare providers and patients in the two markets.
We finalised our research plan for Kenya and we are ready to go. We have scheduled 6-8 interviews with Health Care Professionals and patients to understand their needs and motivations and design along side them. We will also visit some pharmacies and clinics and do some in context observations. See our research plan here.
Next week we are in Kenya kicking off our fieldwork. Be sure to follow us on instagram to see first hand what we are up to.
Did you miss our previous postcards? Have a look: