Sacrificial concepts or conversation starters are early ideas that we as designers put in front of people to spark reactions.
They are all about getting a reaction and sparking dialogue.Sometimes during interviews we'll show to people a bunch of ideas around a central theme and then see how they react. Those ideas are totally sacrificial, so if they don’t work, we drop them and move on. The goal here is to encourage creativity and outside-the-box thinking from the people we are designing for.
Ahead of our fieldwork in Kenya and India, we wanted to create early concepts that would help us explore needs, motivations and aspirations of healthcare providers and patients in the two markets. Here's a selection of the sacrificial concepts we created: